Moving (back) to a Static website, and retaking rank 1 for my name



The Sad state of the Internet of Text

I have a strong disdain for slow websites. The web has gotten to a point where to read 800 words; you need to transfer multiple megabytes of data and, in many cases, make 100+ Network calls.

Here are some examples of ignorance and abuse

1000 Words, a news media site

500 words, a new media site

500 words, a blogging platform

600 words, a FAANG company's blog (8 MB is a gif from another post in the "Related" stories section 🤦‍♂️)

My Blog was at fault too.

I was unhappy with my own Wordpress hosted blog.

Part of the ballooning of requests was due to me embedding tweets. Which I could fix easily, but I was largly unhappy with the performance.

It is not that I dislike WordPress, products like WordPress and Webflow are enablers for non-developers to build powerful websites and express themselves. I have been a Webflow proponent since 2015 and am a user myself for StitchIQ.

[Action Required]

I decided to move back to hosting my blog on a static site, something I had done in the past by rolling my own static site builder and using Hugo before that. But this time, after a lot of searching, I decided to join the Eleventy bandwagon and move to Netlify as a hosting service. I will detail out why in future posts.

Hope for creativity by constraints

With this move, I also decided to constrain myself with some rules, in the hope I would get creative and make the site more performant and give the reader a better experience.


No JS or CSS from a 3rd party domain, or from a request I did not make

I do use a 3rd party analytics service,; they are a privacy-aware lightweight Analytics tool, which allows me to serve the JS via my own domain. This is the only JS I am serving unless I am embedding some content.

I am not using any 3rd party CSS framework either; the web has come a long way from the days bootstrap was needed for a responsive website. Flexbox and Grid give you all the necessary capabilities out of the box. As a result, I have a hand-coded 3KB CSS file.

Static Website

A blog does not have any dynamic content; its only job is to display text. I don't need a WYSIWYG editor, which then creates the need to have a database and an authentication layer. Having both adds security anxiety.

A blog with an average of 500 words a page does not need either.

Keep Assets sizes low

Using large images on a blog is disrespecting users. Why your blog needs to have an 8MB gif is beyond me

I even ranted about it on Twitter, where I mentioned some tips on optimizing images

The tips are simple

  1. Keep width under 1920 Pixels
  2. Use an image optimization tool like imageoptim.

Jusing ImageOptim for this post resulted in a saving of 70%


Network Performance

By moving to a static website, I went from 68 Requests and 3.2 MB of resources to 6 requests and 446 KB of resources, of which 424 KB is a single image, making the site faster.

Page Speed insights

This increase in speed improved the performance of the site. Below are page speed insights scores for a post with 6 images (1.4 MB)

Non Static Site

Static Site


Improving the speed also helped me rank higher for my name. I went from ranking 4 or 5 to rank 1 on Google. My average rank is now two or lower.

Ranking Change

I did change the content of my home page, it moved from being a list of blogs to an about page, but I was never at rank 1 for the same setup when I was on WordPress.

Why the about page? If someone searches for "ravi vyas", they want to know more about me, not what I have recently posts.