6 Basic UX principles I self-learned as a Product Manager

I have been into products this entire decade, and with the quest to become a good product manager comes the quest to learn ancillary things. One such thing is the user experience. Great products almost always have great and simple user experiences. I have picked up some basic UX principles along my Product Management Journey, …

What will it take for India to be a true mobile-base economy?

The Indian mobile internet ecosystem has grown a lot recently, but we are still far away from being a mobile-based economy. Image: Shutterstock A few years ago, someone told me that India is a massive market where two opposing ideas can co-exist. Every year, this rings true whenever I hear conversation points like, In India, …

Cheap, yet Powerful App Analytics using Data Studio, BigQuery and Firebase (or Similar services)

Knowing what is happening in your App is critical for an App to Grow. As the famous saying goes: “What can’t be measured can’t be improved” Analytics can get very expensive very quickly. Google Analytics Premium costs $150,000 a year, pricing for most other tools start at more than a $1,000 a month. While all the tools …