It's been a year since I started up. Have not found success but learned a lot. No amount of initial meetings, theories, assumptions or even prospects etc. will predict success. You might know your first 10 customers, it is getting the next set that is hard Competition can be tough, especially if they have a … Continue reading Why Startups are hard
Life is tough for startups. Every day can be an existential crisis, every day can be a challenge to find your first set of customers or product market fit. In this search, Startups spend a lot of time thinking of the one feature which will differentiate them from competition, the feature which will make customers … Continue reading The Product Death Cycle & Its Affect On A Startup
When you talk to a lot of Startups or App Publishers and ask them which metrics they focus on, most will mention 2 of them, namely: Acquisitions Retention Then there are those who focus on Installs & Uninstalls, in both case either a different person is looking at the other important metrics or no one … Continue reading Activation – The Stepchild Metric: I analyzed more than 33K GrowthHackers.com headlines to verify this
Last month something struck me, something I have been seeing folks do for the last 5 years. It resulted in this tweet: https://twitter.com/ravivyas84/status/673810633737965568 Arrogance or Blindness by Ego The very first is where entrepreneurs get so blinded by their ideas, that they don’t see the lack of traction or the lack of the need in … Continue reading Why people Fail
Google is a Goliath, it is one of the largest tech companies which has made an impact to practically everyone who has ever gotten on to the World Wide Web. In fact, it has also changed the internet itself. It Search algorithms decide the etiquette of websites, It brought the Ad-Driven model to every content … Continue reading The tale of two Googles
Facebook this week announced their new Ad Exchange, basically extending their Video Ad network which was powered by LiveRail to Display Ads too. In short, this means that marketers spending money on Facebook can now use Facebook’s targeting capabilities on other display networks, essentially converting some of the other Ad Networks to Dumb pipes and … Continue reading Facebook is the new Cookie, and that is how Google will crumble
Your users aren’t dumb. User Experience is an interesting field, It can be something inherited by what came before your product (Motorola StarTAC) or can be forced onto you by the platform you are building on top of (Material Design by Google, The dialog boxes on Android & iOS). Once in a while, a popular … Continue reading The “Do you want to Exit” Pattern must Die!