The Product Death Cycle & Its Affect On A Startup

Life is tough for startups. Every day can be an existential crisis, every day can be a challenge to find your first set of customers or product market fit. In this search, Startups spend a lot of time thinking of the one feature which will differentiate them from competition, the feature which will make customers … Continue reading The Product Death Cycle & Its Affect On A Startup

Activation – The Stepchild Metric: I analyzed more than 33K GrowthHackers.com headlines to verify this

When you talk to a lot of Startups or App Publishers and ask them which metrics they focus on, most will mention 2 of them, namely: Acquisitions Retention Then there are those who focus on Installs & Uninstalls, in both case either a different person is looking at the other important metrics or no one … Continue reading Activation – The Stepchild Metric: I analyzed more than 33K GrowthHackers.com headlines to verify this

Why people Fail

Last month something struck me, something I have been seeing folks do for the last 5 years. It resulted in this tweet: https://twitter.com/ravivyas84/status/673810633737965568 Arrogance or Blindness by Ego The very first is where entrepreneurs get so blinded by their ideas, that they don’t see the lack of traction or the lack of the need in … Continue reading Why people Fail

Facebook is the new Cookie, and that is how Google will crumble

Facebook this week announced their new Ad Exchange, basically extending their Video Ad network which was powered by LiveRail to Display Ads too. In short, this means that marketers spending money on Facebook can now use Facebook’s targeting capabilities on other display networks, essentially converting some of the other Ad Networks to Dumb pipes and … Continue reading Facebook is the new Cookie, and that is how Google will crumble

The “Do you want to Exit” Pattern must Die!

Your users aren’t dumb. User Experience is an interesting field, It can be something inherited by what came before your product (Motorola StarTAC) or can be forced onto you by the platform you are building on top of (Material Design by Google, The dialog boxes on Android & iOS). Once in a while, a popular … Continue reading The “Do you want to Exit” Pattern must Die!