Facebook is the new Cookie, and that is how Google will crumble

Facebook this week announced their new Ad Exchange, basically extending their Video Ad network which was powered by LiveRail to Display Ads too. In short, this means that marketers spending money on Facebook can now use Facebook’s targeting capabilities on other display networks, essentially converting some of the other Ad Networks to Dumb pipes and … Continue reading Facebook is the new Cookie, and that is how Google will crumble

Going Downhill from “Let’s build it in house”

Are you ready to support something that is not your core product? Engineers usually have an itch; An itch to build everything they have from the ground up because at first thought it feels like it will be cheaper. They go to the extent of building a product & open sourcing it or providing it … Continue reading Going Downhill from “Let’s build it in house”