Cheap, yet Powerful App Analytics using Data Studio, BigQuery and Firebase (or Similar services)

Knowing what is happening in your App is critical for an App to Grow. As the famous saying goes: “What can’t be measured can’t be improved” Analytics can get very expensive very quickly. Google Analytics Premium costs $150,000 a year, pricing for most other tools start at more than a $1,000 a month. While all the tools …

Activation – The Stepchild Metric: I analyzed more than 33K GrowthHackers.com headlines to verify this

When you talk to a lot of Startups or App Publishers and ask them which metrics they focus on, most will mention 2 of them, namely: Acquisitions Retention Then there are those who focus on Installs & Uninstalls, in both case either a different person is looking at the other important metrics or no one …