Activation – The Stepchild Metric: I analyzed more than 33K GrowthHackers.com headlines to verify this

When you talk to a lot of Startups or App Publishers and ask them which metrics they focus on, most will mention 2 of them, namely: Acquisitions Retention Then there are those who focus on Installs & Uninstalls, in both case either a different person is looking at the other important metrics or no one …

Facebook is the new Cookie, and that is how Google will crumble

Facebook this week announced their new Ad Exchange, basically extending their Video Ad network which was powered by LiveRail to Display Ads too. In short, this means that marketers spending money on Facebook can now use Facebook’s targeting capabilities on other display networks, essentially converting some of the other Ad Networks to Dumb pipes and …